What is SFW? How does this fashion week help promote Canadian fashion? Is it too late to buy a runway show ticket? We answer all these questions!
Article by Laurie-Han Hébert
A brief introduction to Startup Fashion Week
SFW is a non-profit organization that represents a platform that helps people in the fashion industry to build a more cohesive community. It’s also the only fashion week in Canada’s two fashion capitals (Montreal and Toronto). This year marks the fifth year for SFW since 2014 in Toronto. Their launch in Montreal was done yesterday at Santos, where media, speakers, producers, designers, models, sponsors, as well as fashion lovers were at the rendezvous.
Here are their interests:·
  • Fashion
  • Business
  • Technology
The various events of SFW Montréal that bring an interest in fashion
• Launch of SFW Montreal / Opening Party
Date: June 20th
Location: Santos
Time: 19:30 to 21:30
 The opening ceremony was simply filled with the maximum of people from the fashion industry. All of them were open to new business meetings. There were pop up shops, cocktails and almost no more room in the bar because of the success of this evening!


  • The Business of Fashion Conference
Date: June 21st
Location: ALT Hotel
Time: 10h to 16h
In this conference, 13 fashion industry speakers will provide tips to help entrepreneurs enter the world of fashion and business. The event presented by Canada Post and organized by STYLE.CA introduce presenters such as ARTY LAW, Ogilvy House, Prestige Recruitment and more.


  • Networking on the roof terrace of AlT Hotel
Date: June 21st
Location: ALT Hotel
Time: 16:30 to 18:30
Price: $ 17
The networking event presented by ARTY LAW offers an opportunity for people to make contacts and business connections while enjoying the beautiful view of the city from the rooftop terrace.


  • The SFW runway show
Date: June 22
Location: Crowley Arts Center
Time: The doors open at 18:30 and the runway show starts at 20h
Price: Regular seat ticket: $ 45 (tickets in first places are sold out)
* Hurry up! The ticket office closes tomorrow at 18h!
During the show, 10 Canadian fashion startups and two tech startups will have the chance to show their creations on the podium. In addition, more than 40 models will have visibility in the fashion show. Their makeup will be done by the brand Rachel Shultz Cosmetics and their hair will be styled by master hairdressers Jacques Despars.


Startup Fashion Week promises to be full of surprises and this is just the beginning! Make sure to use the official #SFWMontreal during events and attend to these so that Canadian fashion has a place in Montreal!
Take a look at last year’s SFW. This video is from RAI Magazine:


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