Fashion Preview, which is known for its local fashion show, will reinvent itself for the present edition in this global pandemic context. Here’s all the info you need to make the most of it! In addition, the event broadcasted online will totally be free!

Article by Laurie-Han Hébert. Photography by Fashion Preview.
 
This article prioritizes:
Local fashion
✓ Slow fashion

 

Fashion films to introduce the collections

Fashion Preview wanted to show us the creations of local designers, this time through fashion films due to the current context. The creators also had great freedom of expression during the shootings.
Among the forms of presentations are: 
  • Animated fashion films
  • Personal interviews
  • Backstage images
  • Moments of creation in workshops, or a location that inspires the designers.
  • Videos with rhythm, to the most avant-garde ones
 
Fashion Preview’s team specifies that the content was shot “under very strict security standards to ensure a safe working environment for all teams.” The videos were chosen by the team which never disappoints us each year. It represents for them “an innovative and immersive solution where the exercise of physical fashion shows is no longer a necessary step to communicate with the public or medias”. According to the FP team:
“This digital edition will prove that we can move forward despite the current situation and that we must not stop, but on the contrary, we must continue to support the local fashion ecosystem, its creators and emerging talents. “
– Fashion Preview’s Team
Who is as eager as we are to discover the collections and dive into the creative world of designers?

Everything you need to know to participate to this edition!

Date : This Wednesday October 14th and Thursday October 15th, from 6pm.
Where: In the comfort of your home, on social media and on Fashion Preview’s website! Here’s the link that will give you access to the virtual event :  http://www.fashion-preview.ca/fp2020.
Which designers will be featured? This new digital edition will bring together the creators below over two days:
  • Helmer
  • NICO
  • Guillaum Chaigne
  • Lucas Stowe
  • Pierre-Olivier Allard
  • Lakuachimoto
  • Genia Evelina
  • Alberic Studio
  • KQK
  • Nina Janvier Joaillerie
  • Partoem
  • l’École de mode du Cégep Marie-Victorin
In addition, there will be 3 webinars organized by the Fashion & Business Committee of HEC Montréal, as well as lifestyle and beauty videos on current trends hosted by influencers to complete this 100% local fashion designer edition!
Price : this event is entirely free!
Dress code : None! You can follow the event in sweats if you want to (We won’t tell anyone!)
With this first digital edition, Fashion Preview pursues its mission of promoting and showcasing the knowledge of local fashion designers. We look forward to participating in this event, which is in tune with the context that affects several industries, including fashion. In our opinion, this won’t be the last digital moment the Montreal industry has in store for us!

 

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